Zee TV walked away with two silvers at the recently held PromaxBDA 2012 awards. The PromaxBDA Awards celebrate excellence, creativity and innovation in television promotion, marketing and design. Zee Entertainment Enterprise Ltd.¬† won the silver in two categories - Best Drama campaign for Afsar Bitiya and for the Best Public Service announcement - Speed Limit.
Talking about the win, ZEE, Content Head, Hindi GECs, Ajay Bhalwankar said,
"It is gratifying to know that our efforts over the last one year of creating differentiated content and making interesting promos for our viewers is being recognized. On Air promos play a huge role in audiences sampling new shows. The promos are the first essential piece of communication which gives a sneak peek into the look and feel of the show. The more impactful the promo, higher are the chances of a good opening reach. In a cluttered GEC environment, promos help to showcase the uniqueness of the upcoming story which results in creating the desired perception amongst the target audiences."
Directors of the promo campaign, Manish Jaitley and Erum Khan from the Zee TV OAP team were present to receive the awards. The ZEE TV OAP TEAM and Afsar Bitiyaan programming team were responsible for ideating the campaign.